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6 essential tools to optimize your SEO

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Why take the time to work on your SEO? SEO optimization refers to all the techniques that consist of improving the visibility of a website's web pages in search engine results. According to the On Crawl site, the top 5 search results represent 2 out of 3 clicks and 89% of Internet users do not even visit the second page of results. The report is therefore without appeal: having a poorly referenced website significantly reduces your chances of attracting new interested prospects. Conversely, developing an SEO strategy will cause your site to slowly climb into the results of queries that are relevant to your business , and it will be even more complicated for your competitors to dislodge it. In addition to greatly improving the visibility of your site, SEO can drain targeted traffic to your web pages. It will be less difficult to convert this audience later, especially on specific queries (long tail). To do this, we generally distinguish 3 fields of SEO actions: On-...
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Which CRM to choose for a startup or SME?

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DMT has been supporting start-ups for several years in the digital transformation of their marketing and sales activities. On the road to growth, many of them contacted us for specific questions about their use of CRM or around the choice of a solution. With this article, let's take stock of startups and their use of CRM! Why adopt a CRM and use it with rigor? When a company starts up, CRM needs are not necessarily obvious from the start, and excel files or other standard and free tracking tools can do the trick. When a company is developing, controlling sales performance, managing the pipeline and managing customer or prospect contacts is a must. This raises the question of the CRM or Customer Relationship Management system. In the theme of the digital transformation of the marketing - sales axis, CRM is to sales people what marketing automation is to marketers. This interface will make it possible to measure and improve commercial productivity, streamline exchanges, and...
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Email marketing: 4 techniques to integrate a video

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Did you know that inserting a video into an email marketing campaign increases the open rate by 19% and the click through rate by 65%  ? In addition, 64% of Internet users are likely to buy a product online after watching a demonstration. Interesting, is not it? However, it is not enough to insert your video to get the recipient's attention. You must be - a little - more attractive than that! 1. Insert a static visual with a "Play" button The easiest way to insert a video in your email? Add a play button on a punchy image. By clicking on it to see the movie, the user will be redirected to your YouTube or Vimeo channel. Small tip: so that the video starts as soon as the user arrives on it, place”? Play “at the end of the URL. This method is particularly relevant if your goal is to increase the visibility of your videos to recruit new subscribers to your channel. 2. Use an animated GIF in his emails Why not use an animated GIF in your email marketing? This...
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Create Facebook Advertising with Hubspot's Facebook Leads Ads

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On Facebook, there are different ways to advertise. You can "boost" the reach of one of your publications; create a display campaign or even retargeting. From now on, it is also possible to harvest leads directly from the social network. The principle is to propose an advertising format that deploys a form to be completed under the action of a CTA.  Recently, Hubspot announced that it was now possible to integrate this Facebook advertising format directly from your Hubspot interface. This is great news for Hubspot users because it's no longer necessary to manually export and import your generated contacts into your Hubspot database. You can directly analyze your ads from your dashboard and compare the performance of your Facebook Ads campaigns with your other acquisition channels. Hubspot also offers smart forms that fill automatically with the data that users have saved on Facebook. A predictive selection that dramatically increases the conversion rate of your ca...
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The benefits of inbound marketing for software publishers

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Trade shows, booklets, cold-calling and cold-emailing. These are the marketing and sales tools that software publishers traditionally use. These methods of "running" behind the prospect and imposing on him are no longer recipe: it becomes necessary to find another model! New solutions have appeared on the market these last years, but it is too often a question of taking again the same processes as before, with new tools. Some platforms offer to create automated email scenarios with a contact database. Admittedly, targeting is better than a directory on the lap, but the philosophy is no different. But the way to buy and consume software has changed dramatically. The cloud and SaaS revolution has reshuffled the sector's cards. It's now time for publishers to rethink marketing and sales to suit today's consumers. That's why inbound marketing has been conceptualized: letting prospects come to you rather than harassing them by email and phone, making sure t...
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