Create Facebook Advertising with Hubspot's Facebook Leads Ads


On Facebook, there are different ways to advertise. You can "boost" the reach of one of your publications; create a display campaign or even retargeting. From now on, it is also possible to harvest leads directly from the social network. The principle is to propose an advertising format that deploys a form to be completed under the action of a CTA. 
Recently, Hubspot announced that it was now possible to integrate this Facebook advertising format directly from your Hubspot interface. This is great news for Hubspot users because it's no longer necessary to manually export and import your generated contacts into your Hubspot database. You can directly analyze your ads from your dashboard and compare the performance of your Facebook Ads campaigns with your other acquisition channels.
Hubspot also offers smart forms that fill automatically with the data that users have saved on Facebook. A predictive selection that dramatically increases the conversion rate of your campaigns.
How to configure Facebook Leads Ads from Hubspot?

To create your first Facebook ad with Hubspot, follow this step:
1) Go to "Advertisements"
2) From your classic, professional or business account, go to "Content" and then "Ads".
3) Click on "Create an advertisement"
5) Create the form that will appear when visitors click on your ad
6) Select the fields that should appear in your form. By default you will find the fields "Email" and "Name". Click "show more options" to add additional fields.
7) Enter a URL in the "Thank You" field to bring your visitors to your site once they have completed the form.
8) Enter a URL of your privacy policy in the field. This requires creating a field and your link will appear with Facebook's default privacy policy.
9) You can then view a preview of your form on the right of your dialog box.
10) Create the title, text, image, and  call-to-action  of your advertisement in the creative content section of the ad. You can see an overview of your advertisement on the right.
11) Scroll down to the "Audience" section to determine which visitors you would like to target with your ad or click on the "Radio" button to retrieve a target audience already created.
12) Next, pull down to set your budget, duration and payment options:
13) Set your average daily budget. Note that the current amount spent per day may vary, depending on opportunities for results each day. If you have not defined a budget beforehand, you can observe the estimate of the number of people affected to give you an order of scale.
14) Determine the duration of your advertising. You can use the 7/14/28 day buttons to quickly choose the duration of one, two or three weeks, otherwise click on "Broadcast this advertisement to" to choose a personalized duration.
15) Check the total price of your advertisement at the bottom of the Budget and Duration section
16) Under Payment, select the currency in which you want to be debited. Your budget and the total price will be updated directly in the currency of your choice.
Digital marketing training in Lahore



Comments

Post a Comment

Popular posts from this blog

The benefits of inbound marketing for software publishers

Image
Trade shows, booklets, cold-calling and cold-emailing. These are the marketing and sales tools that software publishers traditionally use. These methods of "running" behind the prospect and imposing on him are no longer recipe: it becomes necessary to find another model! New solutions have appeared on the market these last years, but it is too often a question of taking again the same processes as before, with new tools. Some platforms offer to create automated email scenarios with a contact database. Admittedly, targeting is better than a directory on the lap, but the philosophy is no different. But the way to buy and consume software has changed dramatically. The cloud and SaaS revolution has reshuffled the sector's cards. It's now time for publishers to rethink marketing and sales to suit today's consumers. That's why inbound marketing has been conceptualized: letting prospects come to you rather than harassing them by email and phone, making sure t...
Read more

6 essential tools to optimize your SEO

Image
Why take the time to work on your SEO? SEO optimization refers to all the techniques that consist of improving the visibility of a website's web pages in search engine results. According to the On Crawl site, the top 5 search results represent 2 out of 3 clicks and 89% of Internet users do not even visit the second page of results. The report is therefore without appeal: having a poorly referenced website significantly reduces your chances of attracting new interested prospects. Conversely, developing an SEO strategy will cause your site to slowly climb into the results of queries that are relevant to your business , and it will be even more complicated for your competitors to dislodge it. In addition to greatly improving the visibility of your site, SEO can drain targeted traffic to your web pages. It will be less difficult to convert this audience later, especially on specific queries (long tail). To do this, we generally distinguish 3 fields of SEO actions: On-...
Read more

Which CRM to choose for a startup or SME?

Image
DMT has been supporting start-ups for several years in the digital transformation of their marketing and sales activities. On the road to growth, many of them contacted us for specific questions about their use of CRM or around the choice of a solution. With this article, let's take stock of startups and their use of CRM! Why adopt a CRM and use it with rigor? When a company starts up, CRM needs are not necessarily obvious from the start, and excel files or other standard and free tracking tools can do the trick. When a company is developing, controlling sales performance, managing the pipeline and managing customer or prospect contacts is a must. This raises the question of the CRM or Customer Relationship Management system. In the theme of the digital transformation of the marketing - sales axis, CRM is to sales people what marketing automation is to marketers. This interface will make it possible to measure and improve commercial productivity, streamline exchanges, and...
Read more