Email marketing: 4 techniques to integrate a video


Did you know that inserting a video into an email marketing campaign increases the open rate by 19% and the click through rate by 65%  ? In addition, 64% of Internet users are likely to buy a product online after watching a demonstration. Interesting, is not it? However, it is not enough to insert your video to get the recipient's attention. You must be - a little - more attractive than that!

1. Insert a static visual with a "Play" button
The easiest way to insert a video in your email? Add a play button on a punchy image. By clicking on it to see the movie, the user will be redirected to your YouTube or Vimeo channel.
Small tip: so that the video starts as soon as the user arrives on it, place”? Play “at the end of the URL.
This method is particularly relevant if your goal is to increase the visibility of your videos to recruit new subscribers to your channel.
2. Use an animated GIF in his emails
Why not use an animated GIF in your email marketing? This format of content, created in 1987, is very popular with users. It is supported by many email clients ... except the 2007 to 2013 versions of Outlook. Namely that Windows Phone 7 cannot also read this file format.
For this purpose, only the first image of the animated GIF is visible. As for animation, it disappears completely. If you select this technique to insert a movie into your email, insert the key information on the first image.

3. Create an animated play button
And if you opt for a mix of the two techniques mentioned above? To quickly grab the attention of your readers, use a static image with an animated play button in GIF format. Recipients who have a mailbox or phone compatible with this type of file will be quickly attracted to the animation. For others, who cannot visualize a GIF, it is to opt for the technique of "play button affixed to an image".

4. Embed video directly into your campaign
Do you understand HTML? Why not consider integrating video directly into your email marketing? It may be longer than a GIF and of a much better quality. Moreover, it is the perfect solution if your goal is to trigger an action following the reading: download a guide, request a sample, take advantage of a trial offer, and order a product...
However, keep in mind that not all email clients support this type of format. To overcome this problem, use HTML5 that offers greater possibilities in terms of videos. According to Email at Acid, more than 62 percent of email clients support this format.
Native messaging applications such as IOS, Apple Mail and Outlook allow video playback within the email client.
Appreciated by all, the video format is especially an opportunity to bring diversity to your lead nurturing scenarios. A first email that presents a white paper, then an email offering blog articles, and finally the video replay of a webinar ... It is important to keep in mind that more your lead nurturing scenarios will have diversity the more likely you are to catch your prospect's attention and thus make it mature. For info please click here: Digital Marketing Agency in Lahore
Digital Marketing Agency in Lahore



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